Brand Identity & UX/UI Design for Recyclers Lab
Project Type
In-house
Industry
Service
Date
2023
About Recyclers Lab
Recyclerslab is a digital agency specializing in branding, SEO, social media management, web design, content creation, and paid campaigns. Founded in 2013, it focuses on delivering customized, results-driven solutions through specialized platforms like Logorecyclers (branding), Webrecyclers (web development), and Seorecyclers (SEO).
Their mission is to provide affordable, high-quality digital marketing services to help businesses grow.
Key Problem
The previous website layout was outdated and lacked a modern design.
It had low conversion potential, impacting user engagement.
The branding did not clearly communicate Recyclers Lab’s role as the parent brand of its affiliated recycler websites.
The revamp focused on modernizing the design for a fresh and engaging look.
UX improvements were implemented to enhance navigation and user experience.
A cohesive brand identity was established to strengthen the connection between Recyclers Lab and its sub-brands
Scope of Work
Led the complete revamp of Recyclers Lab’s visual identity while retaining its existing logo mark.
Refined the logo to enhance brand recognition.
Developed cohesive branding elements, including a corporate profile and social media graphics.
Enhanced UX/UI design for a more intuitive and engaging user experience.
Improved website navigation, enabling seamless access to affiliated recycler websites from the homepage.
Strengthened Recyclers Lab’s position as the parent brand, ensuring a unified and recognizable identity across all platforms.
My Solution
Led the revamp of Recyclers Lab’s visual identity to strengthen brand recognition across affiliated platforms. Introduced a refined color system and cohesive visual language to unify the parent brand with its sub-brands.
Redesigned the website with a clean, structured layout and intuitive navigation, improving user flow and discoverability of services. Additionally, created a pitch deck and social media assets to ensure consistent, professional branding across digital and offline channels.
Logo & Branding
I completely revamp Recyclers Lab’s visual identity while maintaining its existing logomark. I found the simplest way to revamp existing logo mark just to add an affiliated recycler branding in it.
UX/UI Design
Redesigned the homepage to streamline navigation, making it easier for users to discover and access affiliated recycler sites directly. The updated experience reinforces Recycler Lab’s brand authority, creating a cohesive and recognizable identity across all touchpoints.
Impact
Streamlined the website structure to reduce cognitive load, resulting in a jump in click-through rates on affiliated recyclers from 16% to 35% within a month.
Corporate Profile and Social Media Posts new design
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